Based in the UAE, Saleh has developed a professional understanding of digital marketing through his wider experience in marketing, sales, customer communication, business development and content creation.
His digital marketing interests include Search Engine Optimization (SEO), content marketing, social media marketing, online visibility, lead generation, audience engagement, digital customer acquisition and website optimization.
"These principles influence Saleh's professional interest in digital marketing and online communication in the UAE."
A Practical Approach to Digital Marketing
Saleh views digital marketing as more than publishing posts or running promotional campaigns. A successful digital presence should guide a person through a natural journey.
A potential customer may first discover a business through Google, social media, a website, a video or a recommendation. The next step is understanding what the business represents, deciding whether it is trustworthy and finally determining whether taking action is worthwhile.
This makes consistency important across every digital touchpoint.
Areas of Digital Marketing Knowledge
Saleh's digital marketing knowledge is grounded in practical application across modern digital channels:
Digital Marketing and Sales
Saleh's sales background gives him an additional perspective on digital marketing. Marketing may create awareness and interest, but the customer experience continues when someone asks a question, submits an enquiry, starts a conversation or speaks with a sales professional.
Understanding both marketing and sales helps create a more complete view of the customer journey.
Building a Strong Online Presence
A strong digital presence should make four things clear:
Saleh Assadi
Marketing Specialist & Digital Professional, UAE